Our Team

Colin Snider |


Colin has spent his entire professional career in the construction industry. His entry into cabinet and millwork manufacturing came in 1996 when he became a partner with his brother in Phoenix, Arizona, where he quickly learned all facets of the trade. It soon became apparent that his passion was in working with the clients and solving their design challenges. So much so that their business volume soon outpaced their cabinet and millwork production capabilities. Therefore, in 2003, he opened a kitchen and bath showroom to represent, design and install high-quality building products for the residential homeowner, interior designer, architect and builder. At the start of 2013, eager to carve out a niche in the growing Dallas market, Colin assumed ownership of the Bentwood of Dallas showroom. Viewing this new beginning as a destiny opportunity, Colin sees a promising future for himself, his family and the entire team at Bentwood of Dallas.

What drew you to the Bentwood of Dallas Showroom?

I came to know the owners of Bentwood and represented them in the Phoenix area. We developed a mutual respect for one another, plus their staff and products were second to none. So when I started looking at the Dallas market for business opportunities, Bentwood was the obvious first call to make. Bentwood’s commitment to delivering the highest-quality product and service to the client is in sync with my business philosophy.

What is your business/customer service philosophy?

Satisfying customers is imperative, and this can only be accomplished with talented people and a quality product. So I always seek out and select the finest, most gifted people who are passionate about quality. I believe our business is only as successful as our clients’ satisfaction. It’s also why I chose to make the move and be a part of the Bentwood of Dallas team, which has the distinction of having the most creative and capable group of designer consultants and support staff you’ll find anywhere.

What else do you think distinguishes Bentwood in your market?

Bentwood excels in every regard, from design planning to project management to installation. Whether it’s a kitchen renovation, new bath or other project, all of these essential elements are necessary to achieve the customers’ ultimate satisfaction.

Do you consider customization a key capability for Bentwood?

Customization is critical. The quality and details that luxury clients want can only be delivered by Bentwood. The manufacturer’s customization capability also helps us attract and retain designers of the highest caliber.

How do you see your role as owner?

My talent lies in continuously exploring the industry’s latest trends, communication with clients, business management and networking within the community. Although I enjoy being involved in each area of any one project, I respectively delegate the various aspects of each project to our talented staff.

How do you see the showroom’s role in your local community?

I chose to move my family near the showroom, located in the Park Cities, so that we are here and very much vested in seeing this area continue to thrive. While we handle projects all over the country, local clientele drives much of this business. Bentwood has received this loyalty by making customers in Dallas and the surrounding communities a priority, and I plan to carry on the Bentwood tradition of putting the focus on the customer.

What inspires you on a day-to-day basis?

I’m inspired by what our designer consultants do every day. I enjoy collaborating with the showroom team, as well as our clients. There’s nothing quite like being able to create and execute something that changes a customer’s life, and then we get to do it all over again. I’m in the best place I can be for unceasing inspiration.


Senior Design Consultant

Bill was born into the cabinet business, learning the craft from his father, an apprenticed German cabinetmaker. Bill worked in his cabinet shop on weekends and summer vacations through high school and college. He was involved in the assembly of cabinets, and he helped out with finishing and installation. After earning a degree in engineering and working in aviation for several years, he was drawn back to the cabinet business. Early on, he learned the design aspect of the industry from the National Kitchen and Bath Association (NKBA), in addition to training provided by several high-end cabinet manufacturers. Bill was awarded first place in a national design competition sponsored by the industry and soon thereafter was elected to the board of directors at the NKBA.

How has your engineering background helped you in your current role?

There’s a lot of mathematics involved in designing and specifying cabinetry and millwork. My engineering background helps me fit a space accurately, solve spatial relationships with other building products and create designs that are safe and capable of being built and installed.

What types of projects have you worked on at Bentwood?

I’ve worked on kitchens in all different styles, with cabinets in a vast variety of finishes, as well as rooms that need creative furniture solutions for storage. Kitchens are the most challenging and make up the majority of my work, but there are many areas throughout the house I enjoy designing. Many times, after the successful completion of a kitchen project, clients have called us back to expand on the renovation with a new butler’s pantry, wine room or perhaps their second home or ranch.

How important is customization when it comes to kitchen design?

If I create a design, no matter the level of detail, Bentwood can handcraft it to my specifications. I can deliver unique designs to my clients that they never thought were possible.

What else in your mind makes Bentwood stand out?

Most people don’t realize the amount of work that goes into getting cabinet sizing, trim and finish details just right. We sweat a lot of the details, so clients can walk into their finished space and have an immediate sense that it’s really well done and inspiring in every way.

What inspires your work on a day-to-day basis?

As I see various Bentwood projects leaving the factory, I’m continually amazed at what other designers around the country are creating for the their clients and Bentwood’s capability to deliver. I’ve been fortunate to be surrounded by many talented and imaginative people at Bentwood and to have the opportunity to share in their experience and creativity.


Senior Design Consultant

Having worked in the industry for more than 20 years, Alicia’s vast experience includes design, space planning, and construction management, along with showroom planning, merchandising and purchasing for both commercial and residential spaces. Alicia first became acquainted with Bentwood through her work at the Expo Design Center, where she says was impressed with the company’s level of customer service, quality and personal attention.

What is your role in the design process?

As a designer, it’s my job to guide clients through all stages of their projects. It starts with educating clients about our products and suggesting options that fit their style, needs and budget. I then walk them through the programming, design and construction phases of their projects. Ultimately, my job is to translate my clients’ dreams into a finished product they love.

Describe your approach to working with clients.

It’s important to be a good listener and work closely with clients to create spaces that are tailored to fit their specific needs. It’s imperative that we as designers really get to know our clients by asking plenty of questions, observing their lifestyles and setting expectations. I get great satisfaction when a client returns to do additional projects or refers me to friends and family.

Do you have a design philosophy?

I strive to provide an enjoyable experience while exceeding clients’ expectations. This includes the entire design and construction process, from conception to completion.

What sets Bentwood apart from other companies in the industry?

Bentwood understands the importance of good communication with not only the client, but also the many other team members on the project. They take pride in what they do, and they’re able to create products that other companies aren’t willing to do or even attempt.

What is your favorite type of project to work on?

I like transitional projects where I can create modern designs with some traditional elements mixed in. And I like using clients’ personal items or items that may have a story, whether it’s an antique piece or a special tile or decorative element and incorporating them into the design.

What inspires you on a day-to-day basis?

My clients. They give me the chance to innovate with a range of styles and themes based upon their own personalities, desires and inspirations. I love the art of balancing style and function to create whatever interior they desire. Design brings imagination to life and allows me to meet many interesting, extraordinary people.

emily martin |

Design Consultant

A Houston native with a keen eye for detail and a love of good design, Emily focuses on the technical aspects of kitchen and bath projects for Bentwood. She works with members of the sales and design team to perfect the structural and functional aspects of a space, with the ultimate goal of seeing clients overjoyed with the results. Emily is a graduate of Texas Christian University, with a degree in interior design. Prior to joining Bentwood in 2013, Emily was a lighting designer in Connecticut and a design associate at another kitchen showroom in Dallas.

How do you see your role as a technical designer?

At the start of a project, clients are typically focused on choosing the design details, like paint finishes on cabinets, and coordinating them with everything else in their home. While this is going on, I have to be certain I’ve ordered enough products and materials, in the right sizes, colors and proportions. I take into consideration nuances like grain patterns, making sure they line up on all exposed surfaces. I also do the calculations necessary to ensure cabinetry and millwork pieces fit the space precisely for a seamless and gorgeous end result.

What makes you ideally suited to this role?

I’m extremely detail-oriented, and I think that’s key to keeping a project on track. I think through all work plans and steps to assure the project goes smoothly. I also like to try new things, so I look for creative angles to take with lighting and other elements, especially if it results in a more functional space.

What has been your favorite project to date?

There was a house in Dallas that had been flipped, and the whole process had been poorly done. My team was brought in to renovate the home’s master bath. We made some structural changes involving the windows and door. We also took down a few pony walls and opened up the shower to showcase it as a focal point. While these changes were quite impactful, our attention to the small details is what made the space exquisite. You could really see a before-and-after difference, and the clients were very pleased.

What’s your approach to working with clients?

I have a 24-hour rule; if somebody calls or emails me with a question, I try to get back to them within a day. I believe in keeping clients up to date and up to speed so they can have peace of mind knowing their project is going smoothly. I also try to get them involved with things like material selection. From start to end, I do everything I can to give clients more than they expected.

What inspires your work in general?

I’m inspired by beautiful and good design, no matter what the architectural style. Our customers also inspire me, and I put a lot of effort into maintaining strong client relationships.

About Bentwood of Dallas